<h1>Celebrating Motherhood: Bank's Innovative Campaign Bridges Professional Lives with Family Connections Through Heartwarming Radio and Live Events</h1> South Indian Bank celebrated Mother's Day through the 'Ammakku Vendi' campaign, featuring radio broadcasts and on-ground activations in Technopark and Infopark. The initiative included live shows, emotional surprises, and opportunities for professionals to reconnect with their mothers. A social experiment in Bengaluru highlighted the importance of investing in family relationships, while offering special financial product promotions.