<h1>Distributors Challenge Personal Care Brand's Deep Discounts, Threaten Nationwide Purchase Suspension Under Unfair Trade Practices</h1> Fast-moving consumer goods distributors in Maharashtra plan to suspend purchases of a personal care brand, citing predatory pricing through deep discounts on quick-commerce platforms. The distributors' federation alleges 50-60% discounts on maximum retail price, which they claim undermines general trade. They warn potential nationwide action if the company does not address their concerns, potentially disrupting product availability across retail channels.