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    <title>FMCG distributors in Maharashtra to suspend purchase of Colgate products alleging predatory pricing</title>
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    <description>Allegations of predatory pricing have led FMCG distributors in Maharashtra to suspend purchases of Colgate products, asserting that deep discounts to quick-commerce platforms distort market conditions for general trade and cause sustained business erosion. The distributors warn the action may escalate nationwide, including product withdrawal from retail shelves and coordinated supply disruptions, and note they have previously sought a probe by the competition regulator.</description>
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