<h1>Bisleri Scores Big: Cricket Franchise Partnerships Hydrate Brand Strategy and Connect with Gen Z Audiences</h1> Bisleri International, a leading packaged drinking water company, has partnered with five cricket franchises in the Indian Premier League as their official hydration partner. The company aims to expand its marketing reach, targeting Gen Z consumers through integrated marketing strategies including limited edition bottles, on-ground experiences, and social media content. Bisleri has extensive sports partnerships across multiple disciplines in India and the Middle East, reinforcing its brand presence through diverse sporting events.