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<h1>Global marketing campaign 'Thirsty For More' promotes authentic enjoyment with David Beckham as global ambassador.</h1> Announcement of Pepsi's global marketing campaign Thirsty For More, fronted by David Beckham, promoting the consumer message 'If you love it, it's never a waste.' The campaign film showcases everyday moments-gaming, music, karaoke, road trips-intended for global and local activations via Pepsi social channels, with Beckham presented as a long standing brand ambassador and the launch contextualised within PepsiCo's broader brand strategy.