<h1>Direct-to-consumer model expands into India, offering made-to-order fine jewellery with supply-chain transparency and customisation.</h1> Entry of a foreign direct-to-consumer fine jewellery retailer into India using a digital-first, made-to-order model that emphasises customisation, vertical supply chain control, pricing transparency and ethical sourcing; AI-driven online configuration and international vertical integration are primary transactional mechanisms, with planned physical showrooms as supplementary experiential channels that interact with consumer protection, product provenance, pricing disclosure and cross border fulfilment considerations.