<h1>Innovative Fine Jewellery Brand Launches Digital-First Personalized Experience with AI-Driven Customization and Ethical Sourcing in India</h1> A prominent US-based fine jewellery company is entering the Indian market, offering personalized digital-first jewellery experiences. Founded by entrepreneurs with a 300-year gemstone legacy, the brand aims to disrupt traditional jewellery retail by providing customizable, ethically sourced pieces at competitive prices. Leveraging AI-driven recommendations and a made-to-order model, the company seeks to transform how consumers purchase fine jewellery in India.