<h1>Digital Storytelling Empowers Small Indian Businesses to Build Authentic Customer Connections and Competitive Market Presence</h1> Small businesses in India are adopting storytelling-driven digital marketing strategies to build customer connections and compete effectively. Marketing experts emphasize authenticity, emotional engagement, and creating valuable content over traditional selling approaches. The trend focuses on leveraging personal narratives, community roots, and strategic digital platforms to establish trust and loyalty among target audiences.