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of <h1>Tobacco Giant Pivots to Smoke-Free Future, Drives Sustainability and Innovation in Global Market Transformation</h1> A major international tobacco company released its 2024 Integrated Report, highlighting its decade-long transformation towards smoke-free products. The report details significant progress, including reaching 38.6 million adult users of alternative products across 95 markets. Key achievements include generating 39% of net revenues from smoke-free products, investing over USD 14 billion in alternative products, and maintaining high sustainability standards across manufacturing and agricultural practices.
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