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of <h1>Women Entrepreneurship Optimism Index Rises to 68.93, Highlights Digital Adoption and Finance Challenges</h1> Standard Chartered Bank and Dun & Bradstreet have introduced the Women Entrepreneurship Optimism Index (WEOI), which measures the confidence of women entrepreneurs across various sectors. The index for Q4 2024 increased to 68.93, reflecting optimism among women entrepreneurs, particularly in Tier 1 cities. Key findings indicate a strong interest in digital adoption and skill development, with 64% planning to digitize operations and 70% investing in tech tools for customer acquisition. Challenges include access to finance, with 71% finding it difficult. The WEOI aims to inform policies supporting women-led businesses and enhance their growth opportunities.
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