<h1>TSUTAYA Books Partners with M&G to Bring Innovative Chinese Stationery to 120 Locations Across Japan</h1> TSUTAYA Books has partnered with Chinese stationery brand M&G, introducing M&G products to nearly 120 TSUTAYA locations across Japan. This marks the first inclusion of a Chinese stationery brand in Japan's cultural retail chain. M&G's innovative products, such as click-and-go highlighters and ultra-fine gel pens, have quickly become popular. UMEZAWA TOYONORI of TSUTAYA praised M&G's global influence and appeal to young consumers. M&G, known for its extensive R&D and international recognition, aims to enhance its brand by focusing on youthfulness and sophistication, further strengthening cultural ties between China and Japan.