<h1>Indian Travelers Lead in Asia for Sustainable Travel Choices, Survey Shows 82% Opt for Eco-Friendly Options</h1> A 2025 survey by Agoda highlights that India ranks as the second most sustainability-conscious travel market in Asia, with 82% of Indian travelers considering sustainability in their travel plans, surpassing the Asian average of 68%. Motivated by personal values and authentic experiences, Indian travelers are increasingly opting for sustainable choices, such as off-peak travel, eco-certified accommodations, and using public transport. Agoda supports these efforts through its Eco Deals program, offering discounts and contributing to conservation projects with each booking. The program aims to enhance awareness and encourage sustainable tourism across Asia.