<h1>Indo-French MARCOM Fest 2025 Highlights AI-Driven Personalization and Digital Innovation in Marketing Strategies</h1> The Indo-French Chamber of Commerce and Industry hosted the inaugural IFCCI MARCOM Fest 2025, highlighting key marketing trends such as AI-driven personalization and digital innovation. The event gathered marketing professionals from French and Indian companies to discuss strategies and technologies shaping modern marketing. It featured presentations on AI's role in consumer engagement, protecting innovation, and succeeding in the Indian market. Notable sessions included Pernod Ricard's AI-driven campaigns and Decathlon's retail strategies. The festival emphasized Indo-French business synergies and concluded with networking activities. The event marked a significant milestone in digital marketing collaboration between India and France.