https://www.taxtmi.com/news?id=37126 Protecting innovation and intellectual property is presented as a primary legal and strategic priority in the adoption of Gen AI personalisation and digital marketing innovations. The summary highlights the need for safeguards around proprietary algorithms, creative outputs and cross border deployments, and stresses internal controls, contractual protections and jurisdictional awareness when marketing technologies and data driven campaigns operate across markets. en-us Wed, 12 Mar 2025 17:46:03 +0530 Wed, 12 Mar 2025 17:46:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=37126 Protecting innovation and intellectual property is presented as a primary legal and strategic priority in the adoption of Gen AI personalisation and digital marketing innovations. The summary highlights the need for safeguards around proprietary algorithms, creative outputs and cross border deployments, and stresses internal controls, contractual protections and jurisdictional awareness when marketing technologies and data driven campaigns operate across markets. News - Wed, 12 Mar 2025 17:46:03 +0530 https://www.taxtmi.com/news?id=37126