<h1>Niva Bupa Launches 'Rise' Health Plan for India's 'Missing Middle' with Flexible Payment and Coverage Options</h1> Niva Bupa Health Insurance Company Limited has launched 'Rise,' a health insurance plan targeting India's 'Missing Middle,' individuals who earn too much for government schemes but too little for private insurance. 'Rise' offers flexible payment options, unlimited digital consultations, and a choice between private and government hospitals. Key features include a Flexi-Pay Benefit, Smart Cash Benefit, and Return Benefit, aimed at making healthcare more affordable and accessible. The plan supports various coverage types and is priced according to zones, starting from INR 6,416 for a 35-year-old individual. Niva Bupa aims to bridge the insurance gap and enhance healthcare access for this underserved segment.