<h1>Luxury real estate acquisition: MD of major financial institution buys villa at wellness-focused Avas Living, highlighting trend in high-end investments.</h1> A senior executive of a leading financial institution purchased a villa at Avas Living in Alibaug, highlighting strong demand for ultra-premium residences that prioritise privacy, wellness-oriented design, turnkey delivery and community amenities. The development markets integrated wellness technologies, curated lifestyle experiences and forthcoming private sports facilities within an exclusive gated enclave. Improved regional infrastructure enhancing access from the metropolitan centre is cited as a key driver supporting Alibaug's appeal as a destination for luxury second homes and investment in lifestyle-focused, sustainable housing.