<h1>Protean eGov Technologies Launches Digital Campaign to Boost Pension Awareness Among Young Indian Investors</h1> Protean eGov Technologies Ltd., formerly NSDL eGov, has launched a digital campaign to promote pension awareness among young Indian investors, emphasizing the National Pension System (NPS) as a vital investment tool. With half of India's population under 30, the campaign aims to shift focus from traditional investments like fixed deposits and gold to long-term pension planning. Featuring a relatable couple, Seedha and Sayaani, the campaign uses storytelling to highlight NPS benefits such as tax efficiency and portfolio flexibility. The initiative seeks to integrate pension planning into mainstream financial conversations, particularly during tax-planning season.