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    <title>Protean eGov Technologies Launches New Digital Campaign to Drive Pension Awareness Among Young Investors</title>
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    <description>Protean eGov Technologies Ltd., the Central Recordkeeping Agency for the National Pension System and Atal Pension Yojana, launched a four-part digital campaign positioning NPS as a tax-efficient, disciplined long-term savings instrument that uses compounding, portfolio diversification, and contribution flexibility to support retirement wealth creation. Using relatable storytelling, the campaign simplifies NPS features, dispels misconceptions, and times outreach to the tax-planning season to encourage early enrolment and mainstream pension planning among young investors.</description>
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