<h1>Axis Bank partners with Privy by IDfy to comply with Digital Personal Data Protection Act 2023, enhancing privacy and trust.</h1> Axis Bank has partnered with Privy by IDfy to become the first Indian bank to comply with the Digital Personal Data Protection Act (DPDP Act) 2023. This collaboration aims to enhance customer privacy and trust by implementing new data protection standards, including multilingual privacy notices, consent management, and parental consent for minors. As a Data Fiduciary, Axis Bank will utilize Privy's solutions for regulatory reporting and monitoring customer consent activities. The partnership underscores the importance of technology in maintaining transparency and trust in customer relationships, aligning with Axis Bank's commitment to data privacy and protection.