<h1>New E-Commerce Guidelines Proposed: Strengthen Consumer Protection with KYC, Transparency, and Data Security by Feb 15 Feedback Deadline.</h1> The government has introduced draft guidelines for e-commerce platforms to enhance consumer protection and trust, seeking feedback by February 15. Developed by the Bureau of Indian Standards, these guidelines require platforms to implement self-regulatory measures across pre-transaction, contract formation, and post-transaction stages. Key mandates include thorough KYC of sellers, detailed product listings, transparent transaction policies, secure payment systems, and clear refund timelines. Platforms must prohibit banned products, ensure neutral operations, and maintain accurate product descriptions. Consumer reviews must adhere to IS 19000:2022 standards, and data protection compliance is emphasized throughout.