<h1>Advertising campaign positions pistachios as a nutritious plant-based snack and integrates OOH, print and digital purchase links.</h1> California Pistachios launched 'The Better Nut' advertising campaign in India to position pistachios as a nutritious, guilt-free plant protein snack. The campaign uses striking pistachio visuals across OOH, print and digital channels and a customized Amazon storefront with QR-enabled creatives to drive purchase. Creative and media roles are divided among the in-house Wonderful Agency, DDB Mudra, and PHD India. A three-week campaign will target high-traffic sites in Mumbai, Delhi and Bengaluru and include 3D installations and print placements; product claims include Non-GMO status and specified nutritional content per serving.