https://www.taxtmi.com/news?id=29932 California Pistachios launched "The Better Nut" advertising campaign in India to position pistachios as a nutritious, guilt-free plant protein snack. The campaign uses striking pistachio visuals across OOH, print and digital channels and a customized Amazon storefront with QR-enabled creatives to drive purchase. Creative and media roles are divided among the in-house Wonderful Agency, DDB Mudra, and PHD India. A three-week campaign will target high-traffic sites in Mumbai, Delhi and Bengaluru and include 3D installations and print placements; product claims include Non-GMO status and specified nutritional content per serving. en-us Fri, 10 Jan 2025 10:46:02 +0530 Fri, 10 Jan 2025 10:46:02 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=29932 California Pistachios launched "The Better Nut" advertising campaign in India to position pistachios as a nutritious, guilt-free plant protein snack. The campaign uses striking pistachio visuals across OOH, print and digital channels and a customized Amazon storefront with QR-enabled creatives to drive purchase. Creative and media roles are divided among the in-house Wonderful Agency, DDB Mudra, and PHD India. A three-week campaign will target high-traffic sites in Mumbai, Delhi and Bengaluru and include 3D installations and print placements; product claims include Non-GMO status and specified nutritional content per serving. News - Fri, 10 Jan 2025 10:46:02 +0530 https://www.taxtmi.com/news?id=29932