<h1>FITUR 2025 Showcases Cutting-Edge Tech in Travel Industry with Global Innovators to Enhance Efficiency and Personalization.</h1> The International Tourism Trade Fair, organized by IFEMA MADRID, will take place from January 22 to 26, 2025, featuring over 100 companies specializing in booking management technology. This event, known as FITUR 2025, highlights the significant technological advancements transforming the travel industry. Companies from various countries will present innovations such as blockchain for secure management, AI-powered voice assistants, and virtual reality tools, all aimed at enhancing operational efficiency and personalizing travel experiences. The fair marks a nearly 10% expansion in participation, reflecting the sector's rapid growth and commitment to a more integrated and sustainable future.