<h1>Philip Morris Advocates for Innovative No-Combustion Alternatives to Reduce Smoking Rates, Highlights Japan's Success at Technovation.</h1> Philip Morris International (PMI) hosted its 10th Technovation conference in Abu Dhabi, emphasizing the role of innovation and technology in reducing smoking rates. PMI executives highlighted alternatives to traditional tobacco, such as no-combustion technology, as crucial in achieving a smoke-free future. They argued that banning these alternatives is counterproductive, citing Japan's success in reducing cigarette use by over 45% in the past decade. PMI aims to provide affordable and accessible alternatives, particularly in emerging economies where 80% of the world's smokers reside, to accelerate the transition to less harmful options and reduce tobacco-related harm.