<h1>Tribal Communities in Chhattisgarh Launch 'Jashpure' Brand, Promoting Sustainable Livelihoods with Local Products Like Chamomile Tea and Desi Ghee.</h1> In Chhattisgarh's Jashpur district, tribal communities have launched the 'Jashpure' brand, offering a range of consumer products like chamomile tea, dheki kuta rice, and pure desi cow ghee. These products are marketed both online and offline, emphasizing health, nutrition, sustainability, and quality. The initiative, supported by local government officials, aims to empower local communities and preserve cultural heritage. The brand highlights traditional wisdom and purity, with products sourced directly from the region's fertile lands. The effort is seen as a model for sustainable livelihoods and community strengthening across India.