<h1>GeM Boosts SME Participation in Government Procurement at India International Trade Fair.</h1> GeM is conducting a registration and onboarding drive for Indian sellers and service providers at the India International Trade Fair, aiming to integrate small and medium enterprises into the government procurement ecosystem. The initiative supports artisans, weavers, and craftsmen under the One District, One Product scheme, offering free catalogue uploading and outreach efforts. The 43rd IITF, held in New Delhi, serves as a platform for enhancing business opportunities in public procurement. GeM, established in 2016, is a digital marketplace facilitating procurement for government entities, promoting transparency and efficiency through a paperless, cashless, and contactless system.