Union Minister of Commerce and Industry; Consumer Affairs; Food and Public Distribution and Textiles, Shri. Piyush Goyal unveiled the digital version of the ODOP gift catalogue. The digital launch took place during the meeting with Export Promotion Councils and Industry Associations at Vanijya Bhawan on 5th August 2022.

The ODOP gift catalogue includes a wide range of products like Fragrances and Oils, Indian Spirits, Home Décor products, Fabrics, and Silks and Shawls.  HCIM highlighted the ways in which the ODOP gift catalogue is a step towards realizing the potential of all districts in India and will give global recognition to the country’s diverse indigenous products. Further, he urged all the line ministries, Industry Association, and Export Promotion Councils to utilize products from the catalogue for encouragement to designs and branding. He also recommended a conscious effort to be taken to include these treasures of India for corporate gifting. This will provide a tremendous boost to the local economy and will help promote the livelihood and sustenance of many farmers and artisans.

Minister highlighted that utilizing products from the catalogue will promote a brand image for local products in the international market, consequently boosting the Prime Minister’s vision of “Make in India” and “Make for World”. He also requested all the associations to share their feedback on each of these products to ensure continuous improvement so that the products can compete at a global level.

Video on ODOP Gift Catalogue

ODOP Background:

• The ODOP Initiative is aimed at achieving the vision of the Hon’ble Prime Minister to foster balanced regional development across all districts of the country. 
• The idea is to select, brand, and promote One Product from each District (One District – One Product) of the country for enabling holistic socio-economic growth across all regions.
• The range of chosen products under ODOP, from all 761 districts of the country, spans multiple sectors, Ministries and Departments. 

One District One Product initiative promotes district products globally via a digital catalogue to boost local livelihoods. The Union Government launched a digital gift catalogue under the One District One Product initiative to present representative district products for use by line ministries, industry associations and export promotion councils for corporate gifting, branding and design encouragement. The catalogue aggregates diverse indigenous goods to support local producers and artisans, solicit stakeholder feedback for product improvement, and promote district products in domestic and international markets in line with Make in India and Make for World objectives.