Season’s first consignment of Alphonso and Kesar mango exported to Japan.

Mango festival is being organised in Tokyo, Japan as a part of Azadi ki Amrit Mahotsav

In a major boost to export, Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated Season’s first consignment of fresh Mangoes export from Mumbai to Japan on last Saturday (March 26, 2022). Alphonso and Kesar varieties of Mangoes was exported by M/s.Berrydale Foods (OPC) Pvt. Ltd., a registered exporter of APEDA to M/s. Lawson Retail Chain, Japan. These mangoes were treated and packed at APEDA-approved Maharashtra State Agricultural Marketing Board ( MSAMB)’s facility.

A mango festival is being organised in Tokyo, Japan as a part of Azadi ki Amrit Mahotsav, in collaboration with Embassy of India, Japan & Invest India today (March 28, 2022), wherein Mango exhibition & tasting will be done at various outlets of Lawson super markets.

APEDA has taken number of export promotion activities and initiatives, by way of development of virtual portals for organizing Virtual Trade Fairs, Farmer Connect Portal, e-office, Hortinet Traceability system, Buyer Seller Meets, Reverse Buyer Seller Meets, product specific campaigns etc. APEDA has been closely working with state government for creating infrastructure and promotion of export from the state.

APEDA, a Statutory Body under the Ministry of Commerce & Industry, Government of India, is the nodal agency for promoting Indian agro and processed food exports and is responsible for facilitating and promoting export of horticulture, floriculture, processed food, poultry products, dairy and other agro products.

APEDA provides assistance to the exporters under various components of its schemes such as Infrastructure Development, Quality Development and Market Development. In addition, APEDA also conducts international Buyer Seller Meets(BSM), Virtual trade fairs with importing countries to promote agricultural & processed food products.

Apart from this the Department of Commerce(DOC) also support exports through various schemes like Trade Infrastructure for Export Scheme(TIES), Market Access Initiative(MAI) etc.

Export facilitation opens Japanese retail channels for Indian Alphonso and Kesar mangoes via APEDA supported infrastructure and promotion. APEDA facilitated the export of Alphonso and Kesar mangoes from Mumbai to Japan using APEDA approved treatment and packing facilities and a registered exporter, supporting a Tokyo mango festival and retail tasting. APEDA, as a statutory export promotion body under the Ministry of Commerce & Industry, provides assistance under infrastructure, quality and market development components and operates virtual and in person trade facilitation mechanisms, while the Department of Commerce offers complementary trade infrastructure and market access support.