Agricultural and Processed Food Products Export Development Authority (APEDA),under Ministry of Commerce and Industry,facilitates export of its scheduled agricultural and processed products through several export promotional activities. 

During the Covid19 pandemic period, APEDA continued its endeavour to promote export of agricultural products through the virtual medium.  Several virtual buyer seller meets were organised with the importing countries in association with the Indian Missions abroad. 

In this series, a virtual networking meet with German importers was organised on 25.11.2020 to promote export of fresh fruits and vegetables from the country.  The event was organised by APEDA in collaboration with Embassy of India, Berlin and German Agribusiness Alliance.More than 70 participants participated in the event.

 On the occasion Ms. Paramita Tripathi, Deputy Head of Mission, Embassy of India, Berlin, Dr. M Angamuthu, Chairman APEDA and Ms. Julia Harnal, Chairperson, German Agribusiness Alliance addressed the participants.

Chairman APEDA in his address gave emphasis on the potential of Indian GI and Organic products as well as processed products.  Ms. Paramita Tripathi, Deputy Head of Mission, Embassy of India, Berlin laid emphasis on larger presence of Indian horticulture for their unique taste & qualities.  

The event comprised of presentations by the Indian side on the strength of Indian agricultural products in exports specifically grapes and fresh fruits and vegetables.  From the German side, there were presentations on the requirements and expectations of the German market. 

The event provided a platform to showcase India’s strength in export of fresh fruits and vegetables to further strengthen the confidence of the German buyers in Indian agri products and facilitate exports.

Export promotion through virtual buyer-seller meets - aligning Indian horticulture and quality standards with German market expectations to facilitate trade. APEDA organised a virtual buyer-seller meet with German importers to promote exports of fresh fruits and vegetables and to facilitate market access. Indian presentations highlighted export strengths, including grapes, GI and organic products, while German presenters set out market requirements, quality expectations and buyer preferences. The event aimed to strengthen buyer confidence, align Indian supply with German demand, and enable follow-up commercial contacts for export facilitation.