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of <h1>Minister Proposes Global Coffee Fee to Support Farmers at World Coffee Conference in Bengaluru.</h1> The Union Minister of Commerce and Industry, addressing a pre-event for the 5th World Coffee Conference (WCC) Expo 2020 in Bengaluru, emphasized the need to integrate coffee farmers into the value chain to benefit the millions reliant on coffee cultivation. He proposed adding a rupee to each coffee purchase globally to support growers. The Minister urged the Coffee Board of India and the International Coffee Organization to innovate and enhance India's global coffee brand. The WCC 2020, the first in Asia, aims to boost coffee consumption to counteract price impacts and will explore sustainability across various sectors.
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