<h1>India's Herbal Exports Grow Amid Global Market Challenges; Government Boosts Efforts with Financial Assistance and Certification Programs.</h1> The global herbal trade is valued at USD 120 billion, with India's share being relatively low due to inadequate agricultural practices, quality control, organic cultivation, processing, R&D, standardization, and regulatory frameworks. Despite these challenges, India's export of herbs and herbal products is growing, with exports reaching USD 330.18 million for herbs and USD 456.12 million for value-added extracts in 2017-18. To boost exports, the Indian government has implemented measures such as setting up export promotion councils, providing financial assistance through various schemes, and launching certification programs to enhance quality and competitiveness in the global market.