The Minister of Commerce and Industry Shri Suresh Prabhu launched the Intellectual Property (IP) mascot – IP Nani – at the conference on National Intellectual Property Rights Policy in New Delhi today. An anti-piracy video featuring Mr. Amitabh Bachchan was also launched by the Minister at the event.

Speaking on the occasion, the Minister said that protection of Intellectual Property Rights is critical for building a knowledge based society. Minister further said that mere legal provisions are not sufficient for protection of Intellectual Property Rights but their strict implementation is equally required. Piracy is a serious crime which should not go unpunished. Minister also called for creating awareness against stealing Intellectual Property Rights and stressed on the need for participation of society in the effort.

Mascot IP Nani is a tech-savvy grandmother who helps the government and enforcement agencies in combating IP crimes with the help of her grandson “Chhotu” aka Aditya. The IP mascot will spread awareness about the importance of Intellectual Property Rights (IPRs) among people, especially children, in an interesting manner.

This character is also in line with the World Intellectual Property Organization’s (WIPO) campaign for the World IP Day which celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future. It also highlighted that how a strong IP system can support innovative and creative women and indeed everyone in their quest to bring their amazing ideas to the market.

lPRs are increasingly becoming crucial drivers of social and economic growth by encouraging creativity and innovation. Realizing the importance of IPRs, the National IPR Policy was approved by the Union Cabinet on 12th May 2016. The first and foremost objective of the Policy is “IPR Awareness: Outreach and Promotion”. Under this objective, one of the key focus areas is awareness on IPR for school children, as it is essential to nurture creativity and the ability to innovate starting out from a young age.

In this context, the Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion (DIPP) collaborated with the European Union Intellectual Property Office (EU-IPO) to produce a series of animated videos on IPRs for children with IP Nani as their central character. All these videos are available on CIPAM’s official YouTube channel (CIPAM India), Twitter handle @CIPAM_India and Facebook Page @CIPAMIndia.

CIPAM has been conducting IPR awareness workshops for school students since April 2017. Till date CIPAM has reached out to over 100 schools sensitizing over 8,000 students on IPRs. Additionally, CIPAM also engaged with the National Council of Educational Research & Training (NCERT) to curate content on IPRs. As a result, for the first time ever IPRs have been exclusively included in the NCERT textbook for Class 12 school syllabus. These efforts are aimed at inspiring the next generation of creators and innovators to become proud IP owners.

Intellectual Property awareness expanded through mascot-led outreach promoting anti piracy education and integration of IP topics into school curriculum. Promotion of Intellectual Property Rights through a mascot-led public-awareness campaign and anti piracy messaging, emphasizing strict implementation and societal participation. Institutional collaboration produced animated IP awareness videos distributed via official channels, complemented by school workshops and curricular inclusion of IPR material, aligning with the National IPR Policy objective of IPR Awareness: Outreach and Promotion to foster creators as informed IP owners.