<h1>Indian Government Launches Social Media Campaign to Promote Geographical Indications and Boost Rural Economy.</h1> The Cell for IPR Promotions Management, under the Department of Industrial Policy and Promotion, has launched a social media campaign to promote Indian Geographical Indications (GIs) using the hashtag LetsTalkIP. This initiative aims to raise awareness about the significance of Intellectual Property Rights, focusing on products with specific geographical origins like Darjeeling Tea and Banarasi Sarees. GIs are crucial for preserving India's cultural heritage and supporting the rural economy by enhancing the incomes of artisans and craftsmen. The campaign aligns with the government's Make in India initiative and follows previous efforts to promote traditional textiles.