<h1>Nationwide Campaign Launched to Raise Awareness on Intellectual Property Rights, Promoting Innovation in Knowledge-Driven Economy.</h1> The Department of Industrial Policy Promotion launched a nationwide campaign to raise awareness about Intellectual Property Rights (IPR), aligning with the National IPR Policy's objectives. The campaign, spearheaded by the Cell for IPR Promotion and Management (CIPAM) and supported by industry associations, follows successful pilot roadshows across 18 states. The initiative aims to promote innovation in a knowledge-driven economy and involves collaboration with the Office of the Controller General of Patents, Designs, and Trademarks. Discussions focused on disseminating information through schools, colleges, and industries, with stakeholders contributing ideas to advance the campaign.