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of <h1>Taxable Services for Ad Space: Includes All Media Except Print and Broadcast Time Slots Since May 2006.</h1> The scope of taxable services related to the sale of space or time for advertisements effective from May 1, 2006. It specifies that services provided for advertising in various media, excluding print media and broadcasting agency time slots, are taxable. Print media is defined as newspapers and books, excluding business directories and trade catalogues. The service provider is liable for service tax. The definition of advertisement includes various forms of visual and audio representations. A circular issued on August 23, 2007, supersedes previous clarifications on service tax technicalities.
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