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of <h1>Public Relations Services Taxable from 2006: Includes Image Management, Media Relations, Brand Support, and More. August 2007 Circular Supersedes Prior Guidelines.</h1> Taxable services related to public relations, effective from May 1, 2006, include any service provided by one person to another in managing public relations. This encompasses strategic counseling, corporate image management, media relations, press activities, brand support, events, and crisis communications. Both the service provider and receiver can be any person, with the service provider liable for paying service tax. A circular issued on August 23, 2007, supersedes previous communications regarding the classification and valuation of taxable services, export of services, and exemptions, effectively withdrawing earlier clarifications on these technical issues.
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