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of <h1>Sponsorship Services Taxable Pre-June 2012: Corporate Bodies or Firms Liable for Service Tax on Sponsorship Activities</h1> Sponsorship services taxable before June 30, 2012, include services provided by one party to another in relation to sponsorship. The service receiver is any person, while the provider is any other person. The entity liable to pay service tax is any corporate body or firm receiving the service. Sponsorship is defined as activities like naming an event after a sponsor, displaying logos, or sponsoring prizes, but excludes donations or gifts without obligations. The tax regulations were effective from May 1, 2006, excluding sports and individuals, and from July 1, 2010, including sports and all persons.
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