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West Bengal's 2025 Durga Puja economy rebounded an estimated 10-15% to Rs 46,000-50,000 crore, driven by renewed corporate sponsorships, higher mall footfall, GST-led demand for consumer goods, government grants to nearly 45,000 puja committees (Rs 1.1 lakh each) and increased electricity demand indicating higher activity. Organised retail, automobiles, e-commerce and advertising saw double-digit growth, while small traders and hawkers reported significant losses as spending shifted online and to malls. The prior year's contraction (circa Rs 42,000 crore) was attributed to inflation, muted corporate spending and adverse events that dampened festival commerce.
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