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The circular issued by SEBI prohibits persons regulated by the Board, including stock exchanges, clearing corporations, depositories, and their agents, from having direct or indirect association with individuals or entities that provide investment advice, recommendations, or performance claims related to securities, unless registered or permitted by SEBI. This restriction does not apply to associations through specified digital platforms approved by SEBI with mechanisms to prevent unauthorized activities. Investor education activities are exempted from this prohibition. Regulated entities must terminate existing contracts with non-compliant persons within three months. The circular aims to protect investors and promote securities market development by regulating unauthorized investment advisory and performance claim activities.