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<h1>SEBI Circular: New Rules for Mutual Funds to Boost Access and Safeguard Investors, Effective October 1, 2012.</h1> The circular issued by SEBI outlines measures to revitalize the mutual fund industry, focusing on increasing product penetration and protecting investor interests. Key steps include allowing additional Total Expense Ratio (TER) for inflows from beyond top 15 cities, implementing a single plan structure for schemes, and introducing a separate plan for direct investments with a lower expense ratio. It also establishes a new cadre of distributors, mandates investor education funding, and harmonizes NAV applicability. Other measures address cash investments, portfolio concentration risks, transaction charges, and enhanced disclosure requirements. The circular's provisions are effective from October 1, 2012, with some starting January 1, 2013.