Company name availability: names identical or resembling existing names, implying government patronage, or misleading scope are disallowed. A company name is undesirable and may be refused if it is identical with or closely resembles existing company names (including liquidated companies, well known firms, nicknames, or exact translations), if it attracts the Emblems and Names Act, implies government participation or association with revered persons, includes restricted terms like Co operative, Bank, Insurance, Investment, or Trust without justification, uses a proper name not that of a director, incorporates a registered trade mark without consent, or is likely to create a misleading impression about the company's scope of activities.