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Issues: (i) Whether statutory printing of the manufacturer's corporate name and address on unit containers, and mention of the name on invoices, constituted use of a brand name so as to deny exemption; (ii) Whether packages supplied exclusively to institutional consumers after the amendment were taxable as pre-packaged and labelled goods.
Issue (i): Whether statutory printing of the manufacturer's corporate name and address on unit containers, and mention of the name on invoices, constituted use of a brand name so as to deny exemption.
Analysis: The specific product logos had ceased to be used on the packages. Printing the manufacturer's name, address and regulatory particulars was compulsory for traceability, safety and compliance under food-safety and legal-metrology requirements; it did not indicate a commercial connection intended to enhance the value of the goods. The exemption condition concerned the physical goods and their packaging, not the invoice. A corporate name on an invoice could not render physically unbranded goods branded.
Conclusion: Statutory declarations of the corporate name and address, and the corporate name on invoices, did not amount to affixing a brand name; the exemption was available to the assessee.
Issue (ii): Whether packages supplied exclusively to institutional consumers after the amendment were taxable as pre-packaged and labelled goods.
Analysis: Rule 3 excludes packages intended for institutional consumers from the category of pre-packaged commodities meant for retail sale. The Revenue did not establish grounds to displace the position that the supplies were exclusively institutional supplies.
Conclusion: Packages intended for institutional consumers were not pre-packaged and labelled goods for the amended entry; the exemption was available to the assessee.
Final Conclusion: The exemption applied throughout the disputed periods, and the tax demand with consequential interest and penalty was unsustainable.
Ratio Decidendi: Mandatory statutory identification of a manufacturer on packaging does not constitute branding, and institutional-consumer packages excluded from retail-sale packaged-commodity requirements do not become taxable as pre-packaged and labelled goods.