Trademark protection secures brand identity and enables legal action against unauthorized copying to prevent consumer deception.
Trademark identifies signs or combinations used to represent a company or product, including logos, names, packaging, colors, sounds or movements; registration is administered by the Trade Marks Registry under the Trade Marks Act, and rights are maintained through continuous use and renewal. Mark indicators include TM (claim), SM (service mark), and (registered mark). Owners can pursue legal remedies against unauthorized copying, and registration is advised for new businesses to protect brand identity and prevent consumer deception. (AI Summary)