Bright Line Test cannot support transfer pricing adjustments for advertising, marketing and promotion expenses under the established legal position.

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....Bright Line Test is not a legally sanctioned method for transfer pricing adjustments relating to advertising, marketing and promotion expenses. Following the established position in Sony Ericsson and Maruti Suzuki, the High Court rejected the Department's use of that test for the impugned adjustment. The pendency of challenges to those precedents before the Supreme Court did not justify a different approach, although any contrary law subsequently declared in those proceedings would apply correspondingly.....