https://www.taxtmi.com/highlights?id=102753 Bright Line Test is not a legally sanctioned method for transfer pricing adjustments relating to advertising, marketing and promotion expenses. Following the established position in Sony Ericsson and Maruti Suzuki, the High Court rejected the Department's use of that test for the impugned adjustment. The pendency of challenges to those precedents before the Supreme Court did not justify a different approach, although any contrary law subsequently declared in those proceedings would apply correspondingly. en-us Mon, 17 Aug 2026 12:42:31 +0530 Mon, 17 Aug 2026 12:42:31 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=102753 Bright Line Test is not a legally sanctioned method for transfer pricing adjustments relating to advertising, marketing and promotion expenses. Following the established position in Sony Ericsson and Maruti Suzuki, the High Court rejected the Department's use of that test for the impugned adjustment. The pendency of challenges to those precedents before the Supreme Court did not justify a different approach, although any contrary law subsequently declared in those proceedings would apply correspondingly. Highlights Income Tax Mon, 17 Aug 2026 12:42:31 +0530 https://www.taxtmi.com/highlights?id=102753