Tata Consumer Products planning premiumisation of portfolio to drive growth in tea business

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....ata Consumer Products planning premiumisation of portfolio to drive growth in tea business<BR>PTI News<BR>Dated:- 16-9-2025<BR>PTI<BR>Kolkata, Sep 16 (PTI) FMCG major Tata Consumer Products Ltd (TCPL)....

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.... was planning premiumisation of its portfolio to drive growth in its packaged tea business, a company official said on Tuesday. TCPL, formerly Tata Tea, sells orthodox and CTC tea under different pre....

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....mium and economy brands. Puneet Das, TCPL's president of packaged beverages - India and South Asia, said the company wants premiumisation of its portfolio to unlock value and drive growth. He said t....

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....ea comprises a major chunk of the company's packaged beverage business, with coffee accounting for a small percentage. Das said the coffee business, though small, is growing fast. He said the compan....

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....y is offering its packaged beverage products for sale in both general trade and e-commerce routes. Das said 80 per cent of sales come from the general trade route. He said West Bengal is a large mar....

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....ket for loose tea, both premium and CTC varieties. PTI dc SOM<BR> News - Press release - PIB....