https://www.taxtmi.com/news?id=55824 Premiumisation of the packaged tea portfolio is the core growth strategy, repositioning brands across premium and economy tiers for Orthodox and CTC tea to unlock value. Tea is the dominant packaged beverage segment while coffee is a smaller, faster-growing component. The company will distribute through both general trade and e-commerce, with most sales currently via general trade, and West Bengal is highlighted as an important market for loose tea. en-us Tue, 16 Sep 2025 16:01:02 +0530 Tue, 16 Sep 2025 16:01:02 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=55824 Premiumisation of the packaged tea portfolio is the core growth strategy, repositioning brands across premium and economy tiers for Orthodox and CTC tea to unlock value. Tea is the dominant packaged beverage segment while coffee is a smaller, faster-growing component. The company will distribute through both general trade and e-commerce, with most sales currently via general trade, and West Bengal is highlighted as an important market for loose tea. News - Tue, 16 Sep 2025 16:01:02 +0530 https://www.taxtmi.com/news?id=55824