Cricket player not liable for service tax; wearing team gear isn't considered brand promotion, says court.

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....Revenue entertained a view that the appellant was promoting activities of the franchisee by wearing franchisee's official cricket clothing, displaying franchisee's mark/ logo etc. which was nothing but akin to promotion or marketing of the logo/ brands/ marks of the franchisee/ sponsor - No service was provided by the player, nor requiring him to discharge any service tax. - AT....