https://www.taxtmi.com/highlights?id=38739 Revenue entertained a view that the appellant was promoting activities of the franchisee by wearing franchisee's official cricket clothing, displaying franchisee's mark/ logo etc. which was nothing but akin to promotion or marketing of the logo/ brands/ marks of the franchisee/ sponsor - No service was provided by the player, nor requiring him to discharge any service tax. - AT en-us Wed, 04 Apr 2018 06:58:44 +0530 Wed, 04 Apr 2018 06:58:44 +0530 TaxTMI RSS Generator https://www.taxtmi.com/highlights?id=38739 Revenue entertained a view that the appellant was promoting activities of the franchisee by wearing franchisee's official cricket clothing, displaying franchisee's mark/ logo etc. which was nothing but akin to promotion or marketing of the logo/ brands/ marks of the franchisee/ sponsor - No service was provided by the player, nor requiring him to discharge any service tax. - AT Highlights Service Tax Wed, 04 Apr 2018 06:58:44 +0530 https://www.taxtmi.com/highlights?id=38739