Market Development Expenses Classified as Revenue, Not Capital, Due to Lack of Enduring Benefit: Key Contractual Insights.

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....Disallowance of market development expenses - revenue v/s capital - looking to the tenure of the contract, right of termination with the parties and conditions attached on termination of the contract , it does not suggest in any manner that assessee has acquired any benefit which is of enduing nature except the services. - AT....