Insurance service exemptions narrowed to individual and family policies, excluding group cover, with related definitions and exclusions. The amendment exempts services of life and health insurance provided to insured persons who are individuals or individual-and-family contracts, and exempts reinsurance of those services; it excludes local delivery services provided by or through an electronic commerce operator from the goods transport agency entry; and it inserts definitions for 'group' and 'health insurance business' to clarify eligibility and scope of the exemptions.